Head – Business Development & Marketing, Sesame Workshop India
Mona leads Sesame Workshop India’s marketing and business development efforts. She led Sesame Workshop’s venture in India, viz., the Sesame Street Preschool and Afterschool Programs, where she grew the preschool business in 22 cities. She has been with Sesame since 2009 and has been working to develop new initiatives to reach out to young children with innovative, engaging content. With a deep understanding of the preschool space, Mona has spoken at various early childhood conferences in India like the Early Childhood Association conference and Franchise India conference.
Prior to joining Sesame, Mona worked as a Brand Manager for various channels of the STAR Network in India, specifically STAR Plus where she launched multi-media campaigns for major television properties like ‘Kaun Banega Crorepati 3’ and ‘Panchvi Paas’. She has an extensive experience in large-scale project management, conceiving and implementing multi-media and pan-India media campaigns. Mona comes with over 15 years of experience of working as a marketing and communication professional.