Munjal Shroff

Munjal Shroff

Director & COO – Graphiti Multimedia

Munjal has over twenty years of rich and diverse experience in the media industry that goes beyond kids media. A computer engineer with specialization in Image Processing, Munjal is the co-founder of Graphiti. He has vast experience in the Media sector includes directing and producing TV Commercials, short films, animated feature films, visual effects for movies and TV shows, creating brand mascots, creating interactive apps and designing rich media audio-visual user experiences. He has also been an evangelist of Original Content in the Indian Animation Industry. In 2008 he was recognized as the Toon Titan of Asia by Animation Magazine, USA.

Set up in 1995, Graphiti has gone on to build a niche for itself as a world-class production house and animation studio. His Studio Graphiti’s vision is to Engage, Excite and Entertain audiences of all ages. It has a stellar track record in servicing clients across different segments – advertising commercials, co-produced serials for channels – domestic and international, works for international bodies like UNICEF, special effects for Bollywood, short films, feature-length films etc.

Munjal has produced and co-created the beautiful animated movies series, Krish, Trish and Baltiboy currently airing on Cartoon Network and Pogo and is watched by millions of kids in India. He is also the creator of the animated series YOM which is airing on Disney Channel.

He is the Co-Chair of Animation, VFX, Gaming and Comics Sector of FICCI. He has been on the Ministry of Information & Broadcasting’s Expert Committee on Animation, VFX, Gaming and Comics and continues to help mould policies to bring rapid growth in the Animation, VFX, Gaming and Comics sector. He is also a Governing Council member of the Media and Entertainment Skill Council National Skills Development Committee set up by FICCI and National Skills Development Council, Government of India.

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