Chief Marketing Officer – INOX Leisure Ltd
With 20 plus years of experience in the Filmed Entertainment space; SAURABH VARMA is perhaps the only professional in Bollywood who’s worked in both the Creative side as a Film Writer-Director, as well as the Content side, as a Marketer, Distributor & Film Programmer. Saurabh has worked in senior-most positions in top Corporates including RELIANCE Entertainment as Chief Marketing Officer, in PVR as Vice President Marcom and in INOX as VP Film Distribution and Programming. He then left the commerce side of the business and wrote/directed films including MICKEY VIRUS & 7 HOURS TO GO and also marketed films including Saheb Biwi aur Gangster and the recently released biopic Poorna. He is also the chairman Events for Indian Film and Television Directors Association (IFTDA)
Saurabh Varma has been a part of marketing & releasing more than 500 films in almost all languages of the country. He has recently delved into Content Creation for the OTT space where his last short web-flick LONELY GIRL starring Riya Sen received more than 2.5 million views. Saurabh not just develops, designs and creates content but he also designs its marketing strategy, posters, thumbnails etc. He presently has more than half a dozen Web Flick Concepts ready to be launched in the digital space.