A Summit on the Monetization Challenge for OTT Platforms

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in association with SATMAC


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Add to My Calendar 2018-05-17 9:00:00 2018-05-17 20:00:00 Europe/London OTTv Mumbai 2018 Summit A Summit focusing on the challenge of Monetization of OTT/Digital Video Platforms Taj Lands in Mumbai Dveo Media contact@dveomedia.com

Siddhartha Laik

Founder & Editor-in-chief – IWMBuzz

What You Think, You Become- is the motto of Siddhartha Laik’s life.

With over 10 years of experience in media and entertainment, Siddhartha believes in the importance of attitude over aptitude. With Masters in English Literature from Fergusson College, Pune (First Class) and a Diploma in Journalism, he has immense knowledge in diverse fields of editorial, content creation, effective communication, team building, leadership, motivational speaking, personality development, success principles, digital, print and broadcast media, soft skills et al.

“In today’s time it is all about multi-tasking. An individual has immense potential to break notions and conventions and explore unchartered territories. All one needs to do is work hard on self development and BELIEVE”-Siddhartha

After being part of editorial teams in organizations like Times of India, Mid Day, Magna Publication, Indian Express, Sakaal Times, Indiantelevision.com Pvt Ltd Group, in capacity ranging from a reporter to Managing Editor & Head of Business, Siddhartha is the Founder & Editor-in-chief at IWMBuzz (earlier known as IndianWikiMedia).

His role includes heading editorial, building and motivating teamforce, crisis management, business strategy and launching new properties.

A communicator par excellence, a motivator, a leader, an innovator, a risk taker, Siddhartha was awarded the Best Student in his journalism course and has also featured on India TV as a commentator, Bigg Boss as a news seeker, and is a visiting faculty in multiple media institutions.

His hobbies include playing a guitar, reading and writing fiction literature, debating and discussing on current affairs and watching superhero movies.

Dushyant Kohli

Head of Growth – NexGTv (A DigiVive venture)

Apurv Modi

Founder & Director – Atechnos

Apurv Modi is the Founder & Director of Atechnos. Which is a leading content provider to OEMs and Telco. Apurv is an entrepreneur who has formulated innovative technique to excel in Digital content and techno mobile sector in India as well as International Markets. He is BE+ MBA and also was a part of IIM NSRCEL. Apurv’s current business focus is on Content and Mobility space exemplify his vision by creating affordable mobile internet products and services that enable the masses to access the latest technology.

Akash Banerji

Head of Marketing & Partnerships – Viacom 18 Digital Ventures

Prior to this role, Akash was the Head of Marketing for Hotstar (2014-15) where he was responsible for the big bang launch and driving consumer acquisition.

He has thirteen years of consistent high performance in the marketing & sales/distribution domain with leading consumer centric MNCs in the area of managing & growing brands profitably. Akash has worked across various spectrums like Digital, Sports, General Entertainment & business integration (post acquisition) and led teams(marketing & cross-functional) with the aim of gaining market & mind share.

An alumnus of Faculty of Management Studies (FMS) Delhi, Akash started his career in sales & marketing working for top-notch organizations like Pepsi & Marico straddling different geographies in the country. His brand stint with Parachute and Nihar especially was a very satisfying one. After spending close to five years in Marico, Akash decided to move to the fast-paced world of media.

His first stint was with Star TV where he was responsible for the rebranding of Star Plus and successfully took the channel back to its winning ways courtesy the ‘’Rishta Wahi Soch Nayi’’ marketing campaign. He then spent couple of years in Dubai within STAR, working as the Head of Distribution & Special Projects, Middle East & Africa and successfully increased the channel portfolio penetration by more than 100%.

He came back to India to launch the new Star Sports network in 2013 after Star had acquired the Sports channels from ESS and won the cricket rights from BCCI. The ‘Believe’ launch campaign in conjunction with the multi-sports strategy captured the imagination of the entire nation.

A quintessential Bengali at heart, Akash actively pursues dramatics and music at his leisure. An indulgent father, he loves to unwind by playing a game of football with his kids

Gaurav Malik


Gaurav is the Country Manager of India, at Limelight Networks. In his current role, Gaurav is responsible for revenue and growth strategies in the fast growing mid-market and startup segments for Limelight Networks in India. Gaurav has over 13 years of technology sales, marketing and business development experience.

Prior to Limelight Networks, Gaurav held various sales, business development and marketing positions for Akamai Technologies, Synygy, and CareerBuilder.com in India.

Gaurav has a MBA from UCLA Anderson school of Management

Vineet Dhawan

CEO – Digital Convergence Technologies

Dr. Kushal Sanghvi

Vice Chairman India and South Asia – ICOM Global

Ali Hussein

Chief Operations Officer – EROS DIGITAL

Mr. Ali Husseinis Chief Operating Officer at Eros digital, a leading global company in the Indian film entertainment industry. He is spearheading the company’s OTT platform, Eros Now. Mr. Hussein has over 15 years of experience in the media entertainment and digital space. He has been an entrepreneur and board advisor to Discovery Networks and other start-ups in the media, and technology domain.Previously he has worked with Google, Viacom 18 and Hungama where he held key positions. His expertise comes from complex mandates across mobile marketing, content syndication and distribution.

Nishant Radia

Co Founder – VIDOOLY

Nishant Radia co-founded Vidooly in 2014 and currently serves as its Chief Marketing Officer. Before starting Vidooly, Nishant worked for Headstrong & IndiaMART. He helped IndiaMART’s initiative business unit to achieve million dollar revenues & then took a plunge for starting up. He is an Electronics Engineer from Amity University, Noida. Apart from being an influential person in the online video ecosystem, Nishant is also a trustee at Rita Radia Foundation For Cancer Awareness & Detection, a non-profit charitable organisation and a member of Project Chirag.

Vishnu Mohta

Co-Founder – HOICHOI TV , Executive Director – SVF

Vishnu Mohta, 34 years old, joined SVF in 2007, as the head of the Digital Cinema business. After making it the largest player in West Bengal and fourth largest network in India within a year of operations, Vishnu now heads the New Media division of SVF Entertainment. He just launched its first venture, Hoichoi, the one stop destination for Bengali entertainment – showcasing Originals, Movies, with Music Streaming coming soon – under his aegis, targeting Bengalis in India and the Bengali diaspora.

Vishnu has worked with KPMG in Risk Advisory and Lloyds TSB in Corporate Strategy in their London offices, in the past. He has a Bachelor of Commerce degree from Bond University Australia and MSc in International Business from Aston University Birmingham, UK.

Armed with an exceptional ability for identifying solutions to entrenched problems, helping to collaborate with a solution centric approach across all levels, he has built long lasting profitable business relationships.

Vishnu is a member of prestigious organizations including Entrepreneurs Organization (EO) and The Indus Entrepreneurs (TiE). He is also a member of Beta Gamma Sigma (BGS), a society of top 10% students from the best B schools of the world. It is the highest recognition a business student, anywhere in the world, can receive in a business program accredited by AACSB International.

Experienced in Corporate Finance and Strategy, with strong analytical and interpersonal skills, Vishnu has an in-depth understanding of the Media and Entertainment industry.

Michael Sturm

Vice President, Strategic Alliances & Channel Management – VERIZON DIGITAL MEDIA

Michael Sturm is an expert in opening new revenue opportunities and to expand business into new markets. Sturm has successfully grown business for ADTECH/AOL and opened new markets in Europe, Middle East and APAC. In his position as Senior Director Strategic partnerships he focuses on the ongoing expansion for VDMS in Asia and the Pacific island nations. He has more than 15 years’ experience in selling online and marketing services. He provides dedicated skills and a trusted network for digital companies to expand into new markets.


Sandeep Ramesh

Industry Head – Media & Entertainment – GOOGLE

Amit Agarwal


Former You Tube India Head

A hustler and founder of OckyPocky and India Goes Global , Amit is a proud alumni of
IIM Bangalore.

Currently, he is on a journey to change the way kids learn, starting at age 2. He has
launched India’s 1st personalised learning app for preschool kids called OckyPocky.
Within just 6 months of going live it has attracted over 80k users and is growing by leaps
and bounds!

OckyPocky’s mission is to provide rich content which is safe for kids at the early years of
their brain development by covering cognitive, emotional, social areas while keeping
parents in the loop at each stage of child’s very crucial years of growth.

With India Goes Global , Amit has driven an impact valuation of over $250M . Passionate
of building profitable businesses, Amit Agrawal has helped significantly increase the
numbers for 1400+ businesses across 3 continents & still counting.

Previously he was heading YouTube India and grew the business from scratch to $100
million p.a . Known as a thought leader in internet and online video space and has
advised some of the biggest names in Indian industry.


Ravi Teja Bommireddipalli


Uday Sodhi

Executive Vice President, Head Digital Business – SONY PICTURES NETWORKS INDIA

Uday Sodhi has been heading the digital and new media business at SPN for the SonyLIV platform since 2014.SonyLIV is SPN’s premium Video on demand (VOD) service providing multi-screen engagement to users on all devices. Launched in January 2013, it enables users to discover 22 years of rich content from the network channels of Sony Pictures Networks’ Pvt. Ltd.

SonyLIV refreshed its brand identity in December 2017. The renewed brand ethos “We LIV to Entertain” promises to make SonyLIV the ultimate destination for rich entertainment across genres, screen types and audience preferences. With the best sporting action line-up, this year from cricketing extravaganza of India series, biggest football tournament like UEFA Champions league, UEFA Europa League, FIFA Under 17 Football World Cup along with other adrenaline sports like WWE, Moto GP, SonyLIV is all set to continue to enthrall its audience.

At SPN, Uday is responsible for driving SPN’s OTT platform’s growth trajectory and revenue streams of the new media initiatives by broadening the networks’ horizons to digital and mobile businesses. He has over 27 years of experience across varied broadcast and digital business verticals.

Alap Ghosh

Managing Partner – SYNTROPIC SYSTEMS

Alap Ghosh, Managing Partner at Syntropic Systems, is a digital marketing and advertising technology veteran specialising in building and selling successful digital products and services in global markets. Alap works with global adtech companies like Lotame and Brightcove to help their customers grow their user base and increase monetization potential. His previous clients include Google, Flipkart, MakeMyTrip, Vodafone, Lenovo, Accenture, Pepsi and Nestle among many others. Alap is a lecturer for advanced digital marketing in IIM Bangalore, grooming the next generation of digital marketeers.

LV Krishnan


A journey of over two decades in the world of Media Insights, LV & his team pioneered a range of Audience understanding information for the Media industry. He is today one of the most experienced and competent professionals in the Media Research arena. His contribution to the growth and development of understanding data analytics for Programming & Marketing of Media Brands has significantly helped mentor the blossoming of TV Media Industry in India. His vision is characterized by the belief that all harmonious research work will spark a new insight that is bound to deliver ROI for businesses. He has been a speaker at Global Media Research Forums of ESOMAR & ARF and continues to be a Visiting Faculty in leading B-Schools across India. He is also a Strategic Advisor & Board member in a new Digital Startup. In the new age of IOT, VR & AI, his new vision for TAM is to become the Data Monetization company, with more focus on Hyper Local CI (Consumer Intelligence).

TAM has always underlined the importance of Intelligence from Audience Behavior & AIS data sets as a core delivery in a fast changing Media landscape. His objective is to amalgamate knowledge from years of Video content consumption & dissection data powered by TAM’s cutting edge Technology. This will create a revolutionary process for dissemination of well targeted messages in Digital & TV Platforms to deliver Superior Experience and ROI for Advertisers & Platform Owners.

Soumini S Paul

VP Artist Aloud, Kids Original Content – Hungama

Soumini Sridhara Paul is Vice President of the Talent and Independent content platform,Artist Aloud (Hungama Digital Media Ent. Pvt. Ltd.). Launched in January 2010, Soumini has spearheaded the set up of Artist Aloud, South Asia’s premier digital platform for established and new talent with independent audio and video content along with a dedicated team. She also is Head of Operations and Content Development for Kids and other channels on YouTube and Special Content Creation and Event IP projects for Hungama. One of her pet projects is the channel she is building along with a wonderful team for Hungama Kids creating content which is age appropriate, entertaining and educational. She has over 20 years experience as a Pop Artist, Artist Manager as well as assignments with Channel [V] including Bollywood, Independent and International talent and Universal Music including album launches and promotions and artist relations. As a hobby, Soumini has been dabbling into writing for the last 5 years and Disha The Challenge is her first ever-published work through Partridge. She started her artistic stint as a singer almost 20 years back but chose to work in other aspects of the industry to build something that would chance the face of Talent and Independent Content Space.

Social Connect


Ankit Pandey

Head Business Development – MUVI LLC

Ankit is a person who firmly believes that video & audio streaming is the way forward. This belief has culminated in him digging deep into how the video and audio streaming business works in general and what is the winning strategy for an OTT platform to launch. He heads Business Development at Muvi and loves to help businesses come up with the best strategy to create and launch their video & audio streaming business online.

Varun Mohan

Head of Digital Revenue – REPUBLIC TV

Varun is the Head of Digital Revenues at Republic where he and his team work on building strategic partnerships and monetizing the large Republic community across all digital platforms to help in reaching the relevant consumer. With his experience, he helps in creating meaningful interactions with advertisers and further establishing the Republic TV brand in the market.

Prior to joining Republic TV, Varun was heading India business sales of the artificial intelligence technology company, Appier Inc, which covers various Asian markets. In his rich and eventful 12-year career through his different sales roles he has contributed in the growth of such brands like Vserv, Economist Online, Microsoft Advertising and Naukri.com.

Manav Sethi

Chief Marketing Officer – ALTBALAJI

Manav Sethi leads ALTBalaji as the Chief Marketing Officer. He launched this platform in April 2017 and oversees the company’s overall communication strategy in India and internationally.

In his last role at Getit he launched multiple businesses and brands in India and Malaysia across Yellow pages, Horizontal Marketplace and verticals like grocery and furniture, mobile wallet and a merchant lending platform.
At Reliance Big Entertainment, he was the founder of then India’s largest online local search platform that got investment interests from Navteq & acquisition interest from Justdial. While at Reliance, he also worked on launching businesses across FM Radio, Music, Motion Pictures, Movie rental & download, online gaming & a JV with Dreamworks Animation SKG.

In his earlier stints, Manav exited a startup in stealth mode that created an IP that helped telecom towers reduce their energy costs.

He has formal education in Management and Law.

Archana Anand

EVP – Head of Digital – ZEE5 India Business (OTT) – ZEE

In the last 2 years at ZEE, Archana has been instrumental in firmly establishing and substantially growing the Group’s OTT platforms dittoTV and OZEE as strong players in their own domains, including leading the disruptive re-launch of dittoTV as a Rs. 20 i.e. “Bees Ka TV” proposition in 2016. Among her many contributions, Archana has also crafted key partnerships across leading telcos.

Now, spearheading the India launch of ZEE5, Archana is passionate about making ZEE5 the No.1 Entertainment Destination in India and ensuring ZEE5 is the undisputed go-to destination for language content in this country.

Archana brings to the Group over 20 years of experience driving P&L and Strategy across diverse businesses. Her experience spans across Sales, Marketing, Client Relationships, Product, Creative and User Experience. Prior to this, she was Director & Head Information and Entertainment Services at Onmobile Global, where amongst other things, she launched and drove to success products like ‘Help me on Mobile’-a safety app, that attracted much Media coverage because of the topicality in the time of Nirbhaya.

Archana has a management degree from IIM Bangalore and was awarded the ‘Inspiring Women Leaders’ Award by Synergian.

Sameer Gogate

Head of Monetization & Distribution – VIU

A seasoned media professional with over a decade and half years of experience in media and entertainment industry. In his current role at Viu, the premium global video on demand platform Sameer heads Monetization and Distribution for Viu. In his short span of a year, he has built innovative model of Distribution & Monetisation for the digital platform from bringing ‘international format to India like ‘Hollywood Squares’ to playing a key role in taking the ‘No.1 Yaari’ franchise to multiple languages.

In his earlier roles, Sameer has been an integral part of the team that launched COLORS and been instrumental in setting up the film division at Endemol. He has worked across broadcast media, movie production and acquisition, content production and syndication.

Saurabh Varma


With 20 plus years of experience in the Filmed Entertainment space; SAURABH VARMA is perhaps the only professional in Bollywood who’s worked in both the Creative side as a Film Writer-Director, as well as the Content side, as a Marketer, Distributor & Film Programmer. Saurabh has worked in senior-most positions in top Corporates including RELIANCE Entertainment as Chief Marketing Officer, in PVR as Vice President Marcom and in INOX as VP Film Distribution and Programming. He then left the commerce side of the business and wrote/directed films including MICKEY VIRUS & 7 HOURS TO GO and also marketed films including Saheb Biwi aur Gangster and the recently released biopic Poorna. He is also the chairman Events for Indian Film and Television Directors Association (IFTDA)

Saurabh Varma has been a part of marketing & releasing more than 500 films in almost all languages of the country. He has recently delved into Content Creation for the OTT space where his last short web-flick LONELY GIRL starring Riya Sen received more than 2.5 million views. Saurabh not just develops, designs and creates content but he also designs its marketing strategy, posters, thumbnails etc. He presently has more than half a dozen Web Flick Concepts ready to be launched in the digital space.

Sunil Nair

Chief Operating Officer – ALTBALAJI

Sunil Nair is currently Chief Operating Officer at ALTBalaji responsible for Business Development, Alliances, Platform, Technology, Operations and Big Data Inference Engines.
Sunil setup the India’s first online video distribution platform – Nautanki.tv. He has held leadership positions in Reliance Jio, Star TV & OneChannel Media LLC. He is active in the startup circle as an advisor and mentor.

Sunil loves traveling, writes sporadically and enjoys single origin coffee. He has written a few books, been responsible for starting two literary movements – The Pune Lit Circle and The Mumbai Writers Cafe now called Caferati and was a research assistant for a doctoral Ph.D. thesis on the ‘Theatre of the Absurd’.

He is an avid storyteller, especially to his daughter who adores his ‘bed time stories’ that revolve around the adventures of a little girl call Tarakshi and her pet crow called Kaa. These stories are being currently converted into a series of books for parents of little kids.

He is usually found baking and cooking for his family in his spare time in order to unwind.




Keynote Address: Creating a digital video platform to meet the entertainment needs of audiences in India & beyond

By Archana Anand, EVP – Head of Digital – ZEE5 India Business (OTT) – ZEE Entertainment


Panel 1: How the content strategy can drive monetization?


Presentation by Limelight Networks


Coffee Break


Panel 2: The weightage of news & sports content in platform monetization.


Presentation by Digital Convergence Technologies




Panel 3: What Business models and pricing strategies to open doors for monetization?


Presentation by L&T Technology Services


Panel 4: Has the entry of players like Netflix and Amazon created new dynamics for OTT revenue growth in India?


Presentation 4


Coffee Break


Panel 5: How is the Telco’s and OTT partnership increasing monetization prospects?


Presentation 5


Panel 6: How are Facebook’s video ambitions likely to impact on digital video business?


End of conference sessions





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Online Media Partner
Digital Media Partner

The OTT TV industry in India is in a new phase of evolution with local and international players taking the content and customer experience to new levels.One of the main challenges for OTT players is monetization.


Join about 160 Leaders and Executives in the OTT TV and Content Business, for whom monetization is high on agenda


OTTv MUMBAI 2018 will provide the Platform for the Leaders in the OTT and Content Business in India to debate and explore the strategies, models and scope for monetization of digital video platforms


Discover the innovative technology solutions and options to achieve your monetization goals and refine your revenue models


Gain from the knowhow and hands-on experience of the leaders and trend setters in the OTT Business in India and other dynamic markets in facing the monetization challenge


Interact with monetization masterminds and other executives in the OTT and digital video business to evaluate the success potential of your present and future strategies


Assess the new trends and opportunities in the market, optimize on the showcase of new technologies that will help achieve your goals


Meet the digital video community and explore new scopes of collaboration for growth, in an increasingly competitive market


Taj Lands’ End is ideally located in the queen of Mumbai’s Western Suburbs, Bandra. Known for its distinct character, diverse community, vibrant nightlife and shops, eateries and promenades, Bandra is a preferred gateway for the Indi-curious.

This luxurious five-star hotel is perched atop the Bandstand. From here, you are treated to dramatic views of the city’s stunning skyline and the emblematic Sea Link, as well as the historical Bandra Fort and the calming Arabian Sea.

South Mumbai comprising the city’s main business localities, tourist destinations, shopping and historical attractions is only a quick ride across the Sea Link. North Mumbai and Bandra-Kurla Complex are conveniently close, as are the domestic and international airports.


Don’t Miss This Summit On New Experiences of Digital Video

    • OTT Players
    • PAY TV Groups
    • Telcos (PayTV/OTT)
    • Media & Publishers


  • Technology Suppliers & Solution Providers
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