Archana Anand

Archana Anand

EVP – Head of Digital – ZEE5 India Business (OTT) – ZEE

In the last 2 years at ZEE, Archana has been instrumental in firmly establishing and substantially growing the Group’s OTT platforms dittoTV and OZEE as strong players in their own domains, including leading the disruptive re-launch of dittoTV as a Rs. 20 i.e. “Bees Ka TV” proposition in 2016. Among her many contributions, Archana has also crafted key partnerships across leading telcos.

Now, spearheading the India launch of ZEE5, Archana is passionate about making ZEE5 the No.1 Entertainment Destination in India and ensuring ZEE5 is the undisputed go-to destination for language content in this country.

Archana brings to the Group over 20 years of experience driving P&L and Strategy across diverse businesses. Her experience spans across Sales, Marketing, Client Relationships, Product, Creative and User Experience. Prior to this, she was Director & Head Information and Entertainment Services at Onmobile Global, where amongst other things, she launched and drove to success products like ‘Help me on Mobile’-a safety app, that attracted much Media coverage because of the topicality in the time of Nirbhaya.

Archana has a management degree from IIM Bangalore and was awarded the ‘Inspiring Women Leaders’ Award by Synergian.

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