Head of Marketing & Partnerships – Viacom 18 Digital Ventures
Prior to this role, Akash was the Head of Marketing for Hotstar (2014-15) where he was responsible for the big bang launch and driving consumer acquisition.
He has thirteen years of consistent high performance in the marketing & sales/distribution domain with leading consumer centric MNCs in the area of managing & growing brands profitably. Akash has worked across various spectrums like Digital, Sports, General Entertainment & business integration (post acquisition) and led teams(marketing & cross-functional) with the aim of gaining market & mind share.
An alumnus of Faculty of Management Studies (FMS) Delhi, Akash started his career in sales & marketing working for top-notch organizations like Pepsi & Marico straddling different geographies in the country. His brand stint with Parachute and Nihar especially was a very satisfying one. After spending close to five years in Marico, Akash decided to move to the fast-paced world of media.
His first stint was with Star TV where he was responsible for the rebranding of Star Plus and successfully took the channel back to its winning ways courtesy the ‘’Rishta Wahi Soch Nayi’’ marketing campaign. He then spent couple of years in Dubai within STAR, working as the Head of Distribution & Special Projects, Middle East & Africa and successfully increased the channel portfolio penetration by more than 100%.
He came back to India to launch the new Star Sports network in 2013 after Star had acquired the Sports channels from ESS and won the cricket rights from BCCI. The ‘Believe’ launch campaign in conjunction with the multi-sports strategy captured the imagination of the entire nation.
A quintessential Bengali at heart, Akash actively pursues dramatics and music at his leisure. An indulgent father, he loves to unwind by playing a game of football with his kids